“All Who Wander Are Not Lost” – New Project from Markku

Who better to explain this work than the artist himself? Here is an excerpt from Markku’s blog describing his experience photographing ranchers at work with Ariat gear in Montana:

All who wander are not lost.

It is easy to recall one of my last projects before – early in 2020 before the world slowed and shuttered. This shoot was memorable not simply for when, but for where and what. I was enlisted by the San Francisco based ad agency, SLAP, by an old friend, Michael Furlong. We’ve traveled the world together on assignments so I was inclined to go where invited. Where was the wide-open space of Montana and the what was a campaign for Ariat Western. Along with the creative team, we headed for a week in Butte and Browning, Montana. Ariat is a performance footwear and clothing company with an emphasis on technology and innovation. We would photograph ranchers at work with their Ariat gear. There were ideas that came to mind when I envisioned ranchers – but as so often happens – what I saw and learned in my time behind the lens was a gift of perspective. I witnessed and tried to capture the rugged relationship between people, animals and land. The space is vast but the families are close, and on the cattle and horse ranches I visited, there were two and three generations of families working together. The work was hard and relentless, constant checking, herding, feeding and caring for the animals. I left Montana with so much appreciation and respect for the rugged and never-ending work with a backdrop of rugged, and beautiful, terrain.It is what I love most about my life as a photographer, I get to wander and find.

To see more, visit: http://www.markkuphoto.com