Vincent Dixon’s new Red Cross campaign wins multiple awards

Vincent Dixon’s Red Cross campaign wins

at the D&AD Awards and The One Show

We are thrilled to share that the “Run. For. Life” campaign Vincent worked on for The Red Cross with Arnold Worldwide has been awarded two Graphite Pencils at the D&AD awards and a Gold, Silver and Bronze at The ONE Show.

The D&AD awarded the campaign a Graphite Pencil for Photography & Digital Compositing and another Graphite Pencil for Press & Outdoor. The ONE Show awarded the Zimbabwe image from the campaign a Gold for Print Photography and both a Silver and Bronze for Vietnam in the Print Campaign and Photography Craft categories respectively.

The campaign was a labor of love for all who were involved. It started with the brilliant creative team at Arnold, who came up with these wonderful concepts and Art Producer Kathy McMann, who brought Vincent on board.

The whole thing was shot very intimately, without photo assistants or techs, but with the crucial help of producers and a local fixer in each country: Zimbabwe, Vietnam and Colombia.

The Red Cross Run. For. Life Campaign
The Red Cross’s sole purpose is to prevent and ease human suffering in the face of any and all emergencies. When human crises occur and everyone runs away, the Red Cross runs toward. This campaign demonstrates‚ powerfully and simply, the impact the Red Cross’s aid has on people around the world.
Advertising Agency: Arnold Worldwide
Chief Creative Officer: Icaro Doria & Sean McBride
Executive Creative Director: Fred Saldanha, Max Geraldo & James Bray
Creative Director: Lucas Casão & Guilherme Rácz
Copywriter: Luciano Griessi

Agency Producer: Kathy McMann

Production Support: Paddy Daley, Yoke Productions
Guillermo Iriarte, Brite Productions Latin America

Post Production: Feelgood

Photographer’s Agent: Brite Productions

To see more of Vincent’s work, visit