Simon Puschmann – New BMW Concept i4

BMW Concept i4 location & Studio

Shot both in studio in Munich and on location in Los Angeles, Simon really enjoyed that this was an indoor and outdoor shoot, allowing him more artistic range to experiment with. This incredible concept car was shot digitally and on film using a Phase One XF and a Leica M6 with Kodak Portra film. We love the slightly grainy quality that the Kodak film captures here and the sharp contrast of the electrifying minimalism the digital studio shoot offers too. See more of Simon’s work here.