Shawn Michienzi, Outthinking Ordinary for IBM/Ogilvy

It was on a Thursday that we got a call from Ogilvy asking if Shawn could be in Europe on Saturday for a project for their IBM “Where in the World is Watson” campaign. Additionally, this project was already underway, so he’d be hopping onto a moving train, and said train is being piloted by none other than legendary commercial director Joe Pytka.

Luckily for all, Shawn had worked with both the creative director Rich Wallace and Pytka before so he wasn’t overly worried about getting on this train again.  And this is the sort of work that Shawn lives for with a lot of room for independence.  From Iceland to Prague; shooting AD stills on the TV set, then going with the location scouts to capture wider texture shots on the TV production down days.

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