Shawn Michienzi, I am Driven Portraits for U of M

What made this shoot so seamless was that Shawn has known and worked with producer Kim Witczak and advertising veteran’s Bruce Bildsten and Bob Barrie since the 90’s.  We believe this shared history and camaraderie was the secret sauce that made everything and everyone come together effortlessly for this real-people campaign.  Emotive portraits made even more so.  Lots more from this print, OOH and digital campaign here.