Richard Thompson III on Launching Pagani’s Latest Vehicle, the Huayra Roadster

In his time spent learning Pagani’s story, hearing their ideas, and drawing inspiration from their incredible cars, their dialog has matured to a solid understanding of their creative interests. The brand’s founder and principal is widely known to draw his inspiration from the masters of the Italian renaissance. It’s a rich palette to command in developing a visual style, and has led him to find inspiration for their work together in the same realm.

Richard shares what inspired him throughout the making-of his most recent images for Pagani’s latest vehicle, the Huayra Roadster in his detailed and heartfelt essay: “The creative anatomy of a bespoke car launch“.

 

 



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