Markku was thrilled to say yes to RPA to create the key art concept for this year’s Newport Beach Film Festival. As is typical of Markku’s above and beyond attitude, and since the agency wasn’t on hand to direct, he also made them a BTS video that documents how the image came together — taking him from the Salton Sea to studio. Thank you also to Johny Long for the props and Julian Jones for the music.
To quote Scott McDonald, VP Creative Director: “He is such a talent. I can’t wait to meet him in person and shake his hand.” Of which they did get to.