When Founder and Creative Director Jan Jacobs of Johnannes Leonardo asked Vincent what he thought optimism is for their campaign to change people’s attitudes towards insurance, his response was immediate and easy: “fun, action, color, happiness, adventure, movement, embracing emotions, carefree, living life to the fullest, living in the moment, not overthinking things, doing, curiosity…. smiling. Optimists don’t sleep they dream”. Lucky for us that Vincent was brought in on the ground floor, able to influence the creative for these outdoor posters where “optimism should pour out of the posters with bright colors and strong actions”. Done.