Parker & Biley create 1.5 million CGI trees to support England Football

Parker & Biley worked with online betting platform Paddy Power to create a viral image showing support England’s World Cup team.  The images were part of Paddy Power’s #Shavetherainforest’s stunt and for which Parker & Biley created a scene that created the impressing that the message “C’mon England” was carved into the rainforest in Brazil.  The image blew up on the web over the weekend and set off a wave of chatter with many believing that they had cut down actual trees for this one.  Paddy Power released a blog post on Sunday night showing that this had all been done in CGI and showed how it was made.  The image was 100% digital and utilized 1.5 million CGI trees.

 

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