Peter Rad: Cinematic Stories x4 for BBDO


And these are 2 of those 4 for health care client Optum.   Looking at these it only takes a minute before I am recalling what blogger Alison McCreery of POP craftfully penned regarding Peter:  “Peter Rad employs technology towards a different end. He draws on a passion for realist painters and filmmakers and employs masterful lighting and composition skills, a deep knowledge of image making, the capabilities of the latest sensors, occasional compositing, and a refined post-production process to build cinematic tableau that have as their end goal the reality that we see everyday. He works almost exclusively with actors, he scripts dialogue and directs them in their roles, all driven by highly sophisticated concepts”.  If you liked that, you can find more in their full interview here.